Something Fishy going on here..

Morning folks... I have noticed some changes recently to the site... in full disclosure, I am a consumer of this site and not a content creator. Have you noticed phrases like "epic moment" or fill in the blank "___ moment" on your feed? Did all the content creators decide to start using this phrase in their video titles? I don't think so.. lol.. seems like the algorithm is doing something in the background. Just asking if anyone else noticed anything.