Who picks the female choice material?

When I think of female choice or female friendly videos I think of the very sensual and passionate type of material that is becoming very popular these days. I can think of a few producers like x-art, dane jones and viv thomas. Our favorite site thinks that bbc and material like it are the #1 for female choice. Btw, BBC's are just a subset of a few women's fantasies and not the majority of what women dream of when they think of favorite sex or fantasy sex scenes.